Get in touch
White arrow icon
Bright pink flower
Scroll
Black arrow icon

Financial markets advice with impact.

In a volatile market fuelled by global events, digital disruption and uncertainty, Primrose Advisory helps businesses hold their ground and grow towards a more resilient future.

Get in touch
Pink arrow icon

Bloom first.

We are a financial markets advisory firm specialising in growth, governance, infrastructure, and regulation to execute leading edge strategy. Whether it’s taking a product to market, or transforming an existing part of your business, we’ll help you maximise the resources you have and provide the expertise you need.

Growing a business from scratch takes courage. Innovation takes grit. We know because we’ve done it.

We also know financial markets. Over two decades working across different sectors, we’ve wrangled the bull, and the bear, sharpening our tools along the way.

If you’re wondering about the name, it’s inspired by the primrose flower, which happens to be the first to bloom in spring.

We understand that it’s not easy being first.

Our job is to help you last.

Bright pink flower
Bright pink flower

Our Approach

About Us

Bridget Nichols

Founder

Founder, Bridget Primrose

Bridget knows what it takes to grow a business. As a founding contributor of four greenfield platform businesses specialising in financial markets, asset management and data analytics, she has extensive expertise in designing and delivering complex growth and transformation strategies - that move businesses forward.

After two decades of working in financial markets and as a qualified lawyer, Bridget knows her way around commercial, operating, and regulatory frameworks. However, for all her precision in following the rules, Bridget loves a well-calculated risk. A pioneer at heart, she operates with a founder’s mentality and isn’t afraid to break new ground, or pick up the pace.

Bridget founded Primrose Advisory to offer clients a fresh approach to helping their businesses bloom, in any financial market.

Media enquiries
Pink arrow icon
Founder, Bridget Primrose

Freelance Partners

  • 20 years distribution and governance experience in Asset Management industry

  • 15 years business development experience in Data and Fintech industries

Join us
Pink arrow icon

Our Services

You want to bring a product idea or business to market but lack the in-house strategy and execution skills to do it. You want to grow revenue but don’t know how. You want to transform a part of your business but need a change agent to accelerate it.

Primrose Advisory provides services across the following major categories:

Trolley icon

Product Launch

Badge icon

Licensing

Target icon

Business Strategies & Launch

Stairs icon

Risk, Governance, Compliance & Operating Frameworks

Web icon

Technology & Infrastructure

Page icon

Education & Training

FAQ

Our Thoughts

Bright pink flower

Get in touch

Thank you! Your submission has been received!
Something went wrong while submitting the form. Please fill out all required details.